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The Pros & Cons of a Name Change A Bloomberg News report once noted that of those companies changing their names, 52 percent changed because of mergers or acquisitions; about 44 percent wanted to better define themselves. Others may include: A change...
Article shared by Kudzu Branding Co. outside of Asheville, NC. Where growing businesses go for brand development, consulting, and creative graphic and website design. www.kudzubranding.com By Zach Cutler, Marketing Entrepreneur, the Cutler Group for Entrepreneur...