Inspiration

Jan25

The Kudzu Story

Every great brand has a story. And, sometimes, because growing a business can be challenging and unpredictable, that story is one of difficulties and triumphs. Want to know ours? Here is an article written by Kudzu Brands CEO and co-founder Murphy Funkhouser...
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Dec13

Brand Strategy for Craft Brewers

Brewing Up a Great Brand A killer IPA and a strong stout are no longer the only prerequisites for a successful brewery. On average, 1.5 new breweries are opening per day, and the majority of Americans only live 10 miles from a local brewery. Why will...
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Jan27

Kudzu CEO to Speak at Asheville Chamber

If you are an Asheville Chamber Member, be sure to sign up to hear our CEO, Murphy Funkhouser Capps, speak at the Chamber on February 8th! Here is a blurb about the event from the Chamber newsletter: Member Workshop: Three Great Keys to Branding On Feb....
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Oct19

Growing a Sustainable Brand

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Oct11

What to Look for In a Branding Agency

What Should You Look for in a Branding Agency? There are many misconceptions about branding: what it is and who needs it. One constant– when businesses finally decide on brand development, they usually want it immediately. Business tend to ignore...
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Sep28

Brilliant Branding Blue Ridge Chair Works

As a marketing professional, I like to think I’m impervious to a company’s efforts to sway my opinion. Usually, in my hubris, I’ll analyze a commercial, print ad, or blog post and pass judgement to myself. Blue Ridge Chair Works has convinced me...
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