If you are an Asheville Chamber Member, be sure to sign up to hear our CEO, Murphy Funkhouser Capps, speak at the Chamber on February 8th!
Here is a blurb about the event from the Chamber newsletter:
Member Workshop: Three Great Keys to Branding
On Feb. 8th, Murphy Capps presents Three Great Keys to Branding in our next free educational session for members from 12-1 p.m. Murphy presents an engaging 40-minute analysis of the difference between branding and marketing and how the two work together to plan and grow a business in the market. Using the example of Pavlov and his dog, Murphy demonstrates the key points of frequency, consistency and emotional anchoring. Murphy also presents case studies and outlines steps any business owner can take to maximize their own marketing budgets. Audience members will walk away with a clear understanding of the three (easily repeatable) keys to great branding. The talk is followed by an informative Q & A period.
Murphy Funkhouser Capps is the CEO and chief brand strategist at Kudzu Brands. She is also a consultant specializing in creativity and storytelling in business. Murphy has worked for two decades in corporate training, management, marketing and branding.