Mission Hospital came to Kudzu Brands seeking a photography partner for their national Nurse Recruitment campaign. Over a series of a few weeks, some lovely portraits of their outstanding and dedicated nursing staff were captured. Look for the recruitment ads in the national social media and print ads. Kudzu principal and creative director, Murphy Capps, was the photographer for the campaign.
Mission Health, a nationally-ranked health system and western North Carolina’s regional healthcare system, developed a campaign featuring real-life stories of its very own nurses. The campaign, “Our Nursing Story,” captures the stories of a diverse group of passionate nurses, who represent the vision of nursing, personal and professional practice at Mission Health, and life in the beautiful mountains of western North Carolina. The multimedia campaign led by Mission Health’s Communications and Creative Services team includes photography, video, written stories, print, digital and radio (Pandora) ads; and has reached ten-thousands of people. Photography by Murphy Funkhouser Capps of Kudzu Brands; Design, development, video production and stories written by Communications and Creative Services, Mission Health