marketing

Jun29

Manufacturing a Great Brand

Great Brands Build Great Companies If you are an established manufacturing firm, chances are, you expect your product or your innovations to speak for themselves to grow and build your company. So, when sales are slow or a new competitor comes into the...
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Dec28

The Don’t’s of Diversification

How does a brand grow? Branding Strategy Insider identifies four strategies for brand growth: increase its hold on its current market, develop new products for current markets, enter new markets for current brand, and develop new products for new markets....
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Jun01

What Cheap Suits & Advertising Have in Common

My dad has always said, “the most expensive suit you own is the one you never wear.” Because a cheap suit is never worn, it was a waste of money. But a custom tailored suit might not be the right choice either. It is important to spend...
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May13

America in a Can? Budweiser Changes Its Name

Budweiser Renames Itself America From May 23 until the November election, you can drink a can of America. Budweiser will change the names on their cans and bottles to “America.” Yes. The name of our very country will be written proudly and boldly...
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Apr04

Secrets to Brand Success: Free Seminar

A strong brand is the ground level element of your successful business. But, is developing your brand a mystery? In our FREE two-hour seminar, come learn the basics of good branding AND, then, how to see your brand everywhere. From the experts at Kudzu...
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Apr04

Are You Keeping Your Business from Growing?

Ask any business owner how they spent their day, and they will (proudly) give you a laundry list that includes everything from negotiating a contract to changing the lightbulbs to buying stamps to plunging the toilet. Somehow, a longer (and down and dirtier)...
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