Archives for Feb,2014

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The Art of Gifting…and Branding

We would like to take a moment to applaud our star business of the month, Giftcrafts, in Black Mountain. This small business deserves the star branding award wrapped up with a pretty bow! To rebrand this heritage business, we took new owner Jennifer Gwaltney...
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Branding Matters

I would like to call all business owners to order. Your business, rather your branding, is on trial. For the record, what is branding…again? Branding is your vision, your purpose, your story and your company culture packaged and shared each time...
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Stand By Your Brand

Sometimes its hard to be in business. But, if you love it, oh, be proud of it. Cuz after all, it’s just your brand. There was a time you were so passionate about your business. You couldn’t get enough of it. There was nothing you wanted to...
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