Archives for 2016

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The Don’t’s of Diversification

How does a brand grow? Branding Strategy Insider identifies four strategies for brand growth: increase its hold on its current market, develop new products for current markets, enter new markets for current brand, and develop new products for new markets....
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Marthaler Jewelers

Started in 2010, Marthaler Jewelers has served Asheville from their Biltmore Park location. Like most entrepreneurs, Andy and Tonya Marthaler have worn many hats: goldsmith, sales, marketing, operations, photography. After moving into a beautiful 2,300...
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Sally Massagee, CPA Case Study

How do you brand a certified public accountant?
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Hicok, Fern, & Company CPAs Case Study

Hicok, Fern, & Company has a goal to geographically expand its market awareness and increase sales.
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Peerless Blowers Case Study

Peerless Blowers manufactures various air handler products including axial fans, centrifugal fans and radial fans. The company was started by Elmer Gillmer in 1893, in Warren, Ohio and and was known as the Peerless Electric Company. H.K. Porter purchased...
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Beach Hensley Homes Case Study

Beach Hensley Homes rebranded from Beach Builders Inc. Beach and Lindsay Hensley approached us to develop a brand that showcased their fixed-price green homes and could compete regionally for years to come. Winners of Asheville Home Builder Association’s...
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