Website experts say that it’s a good idea to refresh your website every three years…but, you might be thinking, “Why would I do that when it’s working just fine?” Because the times….they are a’changin’.
In an ever-increasing technological world, the general population’s expectations of technology are also growing. Customers expect technology to look better, load faster, and be as easier than ever to use.
People are looking for a service or product that is going to meet their needs, and they are in a hurry to find it. If your website doesn’t capture attention or prove you bring value within the first 30-seconds of their visit, you’ve already lost a sale. Most website visits begin on your home page. However, the catch is that most website visits also END on your home page. You need to give your viewers a reason to stay on your website, continue to get more information, and ultimately become a customer.
Now that you know the importance of having not just a functional, but a phenomenal website, here are 5 signs that it’s time for you to invest in an upgrade.
1. You Can Tell It’s Old
In addition to user experience, aesthetics are a huge part of why customers are inclined to stay on your website. If the first page they visit is clunky, with large blocks of text or out-dated photos, chances are, they’re going to seek out their needs elsewhere.
Haven’t re-designed your website in over 3 years? Then it’s probably time to freshen things up. We advise you to stay up to date with design trends. Look at the most current websites and see how your own compares. In general, you want it to look sleek, beautiful, modern, and of course, on brand.
2. You’re Not Making Sales
As a business owner, it’s always a good idea to ask your customers how they found you. If a very small percentage claimed that they found you through your website, that means that they might not be able to find or use it. You can also discover if your website is creating customer conversions by assessing your customer’s online actions through Google Analytics.
Websites are now one of the most important methods of marketing and converting sales. They are the digital representation of your business…your digital storefront, so to speak. This is why it’s critical that all growing businesses make sure their website is the most efficient, attractive and user-friendly!
We recommend that all businesses consult with a marketing or website expert, as each business’s website needs are a case-by-case basis. Trust us…this is something that you will want to do. It’s worth it.
3. It’s Not Mobile-Responsive
When your website is mobile responsive, this means it can easily be viewed and used on a mobile device, such as a phone or tablet, This is becoming increasingly more important because more and more people are using their phones for…well…just about everything. (As a tip, you can see how many people are viewing your website through their desktop computer versus through their mobile device in Google Analytics. You’ll probably find that the number of mobile viewers is fairly high.)
We believe that having a mobile-responsive site isn’t just a suggestion…it’s essential. If your website was designed through an old platform, it may not be mobile-responsive. However, current platforms such as Squarespace and WordPress make this an easy process, with mobile-responsiveness already built in.
4. It’s Hard to Navigate
Website navigation is all about user experience. Your viewers want to see what you can do for them as quickly as possible. If they can’t find what they’re looking for, they will click off of your website and go elsewhere.
It’s always good to get an outside perspective. Ask friends, co-workers, or family to go through your website and honestly report back to you about their experience. Was the navigation bar too confusing? Was it difficult to find specific information? Was the contact page buried? Could they tell what your business is about?
These are all important questions to ask and could tell you whether or not you need to re-structure your website. Remember…the ultimate goal is to make it easy and fun to navigate.
5. There’s Too Much Text
Ever heard of “TLDR?” That’s a thing now. It means, “too long, didn’t read.” Life and technology are fast-paced, and we receive so much information in just a single day. In order for something to really grab our attention, it needs to truly stand out from the rest. It needs to be short, simple and impactful.
This goes for all of the messaging on your website. Viewers aren’t going to read through long blocks of text. If this is currently the case for you, it’s a sure sign that things need to change. You will need to go through your website, shorten or revise the text, and add in more photos or entertaining features such as sliders or videos.
Examples of some websites we have designed:
Red Tree Builders: http://www.redtreebuilders.com/
Concierge House Calls: https://conciergehousecalls.com/
Mirna Valerio: https://themirnavator.com/
Thinking it’s time for a website re-do? Contact Kudzu Brands today. We will take you through a Discovery in which we will learn the ins and outs of your business. From there, we will work with you to design a beautiful, impactful and modern website. Contact us today at https://www.kudzubrands.com/contact-us/