From YouTube to Facebook to TikTok and beyond, making sense of where to invest your company’s social media time and money is complex. One channel, however, is the pinnacle, and when used smartly, it can catapult your business into the stratosphere. Chances are you’ve used it for entertainment or education today. Let’s hear it for the powerful and popular YouTube.
Intro: Fast facts
YouTube is the ubiquitous online site where you can watch anything and everything. Curious about how to change the tire on a 1961 Cadillac Coupe in less than four minutes? No problem. Wondering about the basics of Pickleball? You’ll be out on the court in no time. But more to the point of growing your business, consider this:
- YouTube is the second biggest search engine globally, as well as the second biggest website, with over 1 billion registered subscribers.
- People watch 1 billion hours of video on YouTube every day.
- YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network.
- YouTube reaches more 18-34-year-olds in the US than any TV network.
If you want to turn this powerhouse tool into a marketing juggernaut, design a solid YouTube strategy.
“Branding your YouTube channel with high-resolution graphics and logos will engage users and create an experience that keeps them coming back.”
Scene I: YouTube Strategy
1 – Determine who your target audience is before you say, “And… action!” If there’s one thing to know about your social platforms, it’s that your audiences vary. What, how, and when they consume content is different. Figure out who you’re talking to and how they prefer you speak to them.
2 – What’s your intention? Are you looking to send people to your homepage or a specific landing page? If you’re looking to increase website traffic from your YouTube account, set yourself up for success by optimizing your channel, including CTAs (calls to action), and including links in your content, among other things.
3 – Decide how you want to generate leads and conversions. With so many ways to engage with viewers, try memorable YouTube ads, collect leads, and store them in your CRM.
Scene II: How to Get Started
The types of videos you can create are expansive. And though you don’t need to hire a professional, you’ll want your content to appear pleasant and have a consistent branded look. First videos are typically a little rough, but with time and experience, they’ll become smoother and better quality.
As for the kinds of video content you can create, consider these:
- How-tos – show how to use your product or service (one at a time, so you have plenty of content to share)
- Interviews with owners, staff, customers
- Influencer promotionals
- Brand videos
Branding your YouTube channel with high-resolution graphics and logos will engage users and create an experience that keeps them coming back.
“For clients or potential customers to find you on YouTube, the better your channel is optimized, the higher up in the search results you’ll be.”
Scene III: Don’t Forget Your YouTube SEO
Just like with your website, SEO on YouTube is crucial to success. For clients or potential customers to find you on YouTube, the better your channel is optimized, the higher up in the search results you’ll be.
Here are the points you need to cover:
- Channel keywords: select keywords that represent your business and your video content to help YouTube understand your channel’s purpose
- Video headlines and descriptions: use relevant keywords in both your headlines and your video descriptions – this too helps YouTube understand what your videos are about
- Video tags: like your channel keywords, you need to add relevant tags to each of the videos you post to ensure higher visibility
- Add content: you must add content to your channel frequently for it to remain relevant
- Use transcripts and captions: when adding captions, don’t rely on the auto-generated ones YouTube creates as they are often wrong, and captioning does wonders for ranking
There are loads of tools on the internet to help you find the ideal keywords for your company and how to write snappy video descriptions to enhance your rankings. You can even find robust YouTube management tools that do most of the work for you, like TubeBuddy.
Outtro: Change the Channel?
If it seems like every time you turn around, there’s another social media recommendation, it’s because the digital age is omnipresent. Whether you turn to YouTube is up for you to decide. The best advice is to take stock of your time and resources. If you can’t commit to the upkeep and management, turn your energy to something more manageable, like a monthly email newsletter or digital marketing strategy. YouTube isn’t going anywhere. You can always save this platform for another season.
Interested in learning more about Kudzu Brands? Reach out to us at firstname.lastname@example.org. We’d love to talk to you about our branding services.