Western North Carolina and businesses throughout the southeast are feeling the effects of Hurricane Helene. As you begin the business recovery process, start by:
- Reconnecting with your audience/customers
- Restoring your online presence
- Remaining visible in the community
There’s no one-size-fits-all playbook, but there are ways you can speed up the process without hiring professionals.
DIY Tips for Business Recovery
- Keep Your Customers Updated
- Let your customers know what’s happening with your business. Use email or social media to share updates on your operations, hours, and other essential changes.
- Use Social Media to Maintain Momentum
- Post regular updates on your social media platforms. You’ll maintain and build trust as you navigate after Helene.
- Ensure Your Business is Easy to Find Online
- Review and update your Google Business Profile and other local directory listings. Accurate details make it easier for customers to find you as you work through your business recovery after Helene.
- Look Ahead to Long-Term Growth
- Once you’ve stabilized, consider how you can pivot your services to meet changing needs or explore new ways to grow. This is crucial for staying resilient during natural disasters.
- Strengthen Community Connections
- Collaborate with local businesses or participate in community events to build stronger customer relationships. Your involvement will reinforce your presence during recovery after Helene.
We Can Help
If you need additional support, resources are available to assist with communication plans, social media strategies, local SEO, long-term growth, and marketing that highlights community involvement. These tools can help you rebuild and reconnect with your audience faster.
Let’s Work Together
Whether tackling business recovery alone or seeking advice, there are experts who can guide you toward a successful comeback after the hurricane. Consider reaching out to Kudzu Brands for a free consultation to help you move forward more efficiently.
Heather Johnson is the senior principal at Kudzu Brands. As a skilled marketing professional, her expertise is in crafting compelling narratives and strategic guidance that elevate brands and connect them with their target audiences. Heather is passionate about every client’s success and works alongside businesses and nonprofits to deliver expert marketing plans designed for growth and sustainability.