The pivotal animated program, “The Ren & Stimpy Show,” aired from 1991 to 1996 and had zero to do with blogs. However, included in the cartoon was an unforgettable tune about logs, and to this day, the word “blog” conjures up their commercial sing-along, “It’s Log.” (At least for this member of the Kudzu team.)
That’s an indulgently cheap attempt to reel you into reading a blog about blogs. If it works, we’ll incorporate nostalgic television shows more often in the future. Only time will tell.
What’s A Blog Anyway
Blogs, known initially as weblogs, are articles found on a website and regularly include images, videos, infographics, etc. Some folks author blogs for personal use in place of diaries, businesses write them for all kinds of reasons we’ll go into in this article. Think of a blog as the typed digital word beckoning to be read for an intended purpose.
Why Do You Want A Blog on Your Website
Trust
A company can garner trust by publishing a well-written and consistent blog. By writing what you know and doing it accurately, readers will rely on your advice and positions and seek you out in the future. The more your audience trusts you, the more likely they will be to use your services and share your name with like-minded people.
“Writing a blog isn’t like writing a dissertation or novel. Let go of your hangups.”
Brand Awareness
You know the adage, “There’s no better way to sell yourself than write about yourself.” Ok, not a proverb, but it should be. You don’t want to tout the company endlessly, but writing a blog is a fabulous way to boast about yourself. Get ambitious and cross-promote other companies, and ask them to reciprocate! You’ll both widen your audience, exposure, and brand awareness.
Improve Your Writing
Writing a blog isn’t like writing a dissertation or novel. Let go of your hangups. If your English teacher reads it, they won’t comment with track changes. Like most everything else, the more you write, the better you get. With practice, practice, practice, it gets easier with time. You might even find you come to enjoy it.
SEO
Particularly for businesses who want to improve their reach on the internet, blogging is a prime opportunity to improve your SEO. Using internal linking can have an enormously positive effect on your rankings. Point visitors where you want them to go on your site and watch bounce rates decline and traffic increase.
“From one blog article, you can generate loads of additional content.”
Grow Your Email List
When you produce content people enjoy, they’ll want more. Continue to entice them by posting your blogs on social media and encourage visitors to sign up for your newsletter at the end of your articles.
Beef Up Your Site
If your website is new, your business is just underway, a great way to seed your site is with at least 2 to 3 blogs. Have articles already published when you launch or ready to launch shortly after that, so you have more content to help you rank and engage users when they visit.
Repurpose Content
From one blog article, you can generate loads of additional content. Take this blog, for instance. Here’s what can be created based on this one article:
- Facebook/LinkedIn: Infographic using the 7 Reasons You Need a Blog On Your Website
- Instagram/Facebook/LinkedIn: Share Gif of Ren & Stimpy and ask, “What do Ren & Stimpy have to do with writing your blog?”
- Instagram story: Why is a blog important to SEO?
- TikTok: How Writing a Blog Increases Brand Awareness
- Twitter: Improve your writing and SEO by blogging.
- YouTube: How to Build Company Trust through Blogging
Sprinkle that out smartly, mix it with other posts, and load your content calendar.
We know writing isn’t for everyone. That’s why we do it for many of our clients. Taking time to put pen to paper or fingers to keyboard doesn’t necessarily interest people who run businesses or construct buildings, or design offices. And that’s OK! Once you know how important it is, you may find that it isn’t a horrendous chore. Or, you may decide that there’s room in the budget to hire a ghostwriter to do the blogging for you. Whatever you decide, it’s better than bad to blog.
Don’t want to do this on your own? You don’t have to. Contact Kudzu Brands today and let us take the burden off your shoulders with our content marketing services.