When hosting a dinner party, you don’t start by cooking the meal and then shouting the menu from the front door to see who wants to eat it. Instead, you begin by inviting the people you care to spend time with and want to bring joy. Only after you know who your guests are do you tailor the meal to the specific wants and needs of those people. This allows you to have an enjoyable meal and avoid having to put up with your neighbor griping about how you used too much garlic.
Building a business without the same intentional thought about who want to reach can be just as nonsensical as giving an open invitation to the whole neighborhood to come to dinner every night.
Finding your people should be central to the start and development of your business.
Who are Your People?
Imagine that you enjoyed every moment of your work day from staff meetings to handling customer complaints. When you take the time to reflect who you want to attract, interact with, and serve, then this is possible. You can build a business–from product to customer service strategies–that intentionally draws these very people in. When you love what you are doing and who you are doing it for, it will show. The authenticity and personality of your brand will resonate with your target audience. Building professional and personal relationships that keep people coming back creates brand advocates who go out into the community to enthusiastically promote your work. In this way, putting your people at the forefront of your business strategy results in a lasting, sustainable brand.
Choosing your people isn’t limited to your target consumers. It can also mean intentionally choosing your ideal employees, business partners, vendors, and service representatives. Anyone and everyone who has influence on your business day-to-day is an essential part of your community. When you bring into your business people who are personally invested in you and your work, they will work hard to strengthen your business by giving advice and feedback as well as promoting your work with others.
How to Find Your People
You are your strongest ally in the search to find your people. Rather than searching the world around you, take some time for self-contemplation. Here are some questions to help you get started:
- How do I want to feel in business?
- How do I want to feel about my business?
- How do I want my business to make others feel?
- Who could I joyfully serve?
- Who is my ideal customer?
- Who is not my ideal customer?
- What are the characteristic of people I want to work with?
When you have an answer to these questions, you are well on your way to identifying your people.
Once you can imagine who you would like your people to be, hold them in your mind at every stage of your business development and growth. Your brand should be shaped with these people’s needs and wants, likes and dislikes in mind. Host events that your people would be drawn to. Create a brand that will appeal to your people. Connect with community organizations that your people care about. In everything that you do, keep your people at the center. Soon you will find that your business has become a community center of sorts, for people you can be around joyfully.
Our People, Our Business
Here at Kudzu Brands we know who our people are and love working with them day in, day out. Our clients, our staff, our business partners, and our community are all the people we care about and love to be around; visionary business owners in growth mode! This makes our work incredibly rewarding. From providing customer service to collaborating to find creative branding solutions, we are able to feel great about our work because we feel great about who we are working with and for.
If you are interested in learning more about how you can put your people at the center of your business or brand, contact us here at Kudzu and we would love to bring you into our community. Together we will grow far!