Concierge House Calls
A New Brand for a New Approach to Healthcare
An innovative approach to medical care needed an innovative brand and marketing strategy.
The Team at Kudzu has been amazing! They are responsive, professional, and easy to work with. They helped us create a vision for our business and then implemented the right strategies to support us with growth- all the while staying in touch about progress and staying open to our feedback at each step. Working with Kudzu is a truly collaborative process. They are creative, results oriented, and “can-do! –Signi Goldman,MD, Concierge House Calls
Concierge House Calls offers Urgent and Routine Medical Care, Medical Detox and Psychiatric Treatment in the privacy and comfort of your home, hotel room or office. The Concierge House Calls service model, provided by board-certified physicians, Doctors Meidad and Signi Goldman, ensures that you receive personal, expert medical care in a timely fashion and only pay for the services you need. The Drs. Goldman wanted to create a sustainable brand for their house call business for medical, psychiatry and detox. Their long term goal was to transition the practice to include PA’s, giving them a wider radius of care and availability.
Kudzu Brands created a beautiful, modern brand that was both commercial and medical in order to position Concierge House Calls as a clear leader in the innovative world of concierge medicine. A user-friendly website was created to provide visitors quick reference information about availability and costs as well as educate the general public on how to use concierge medicine.
The result was a sophisticated brand and website that rolled into the market during the Fall of 2018. Kudzu has continued to support the brand with ongoing brand management including Adwords management, social media management, and media placement. The business has just opened a physical office space and looks forward to continuing to grow in the market.