Kudzu Polishes Grace Jewelers’ Brand to Shine!
Helping a legacy jewelry store shine with a refreshed brand, website and marketing strategy.
Our sales have gone up 30% since Kudzu began managing our brand.–Nathaniel Ruland, Grace Jewelers
When thinking of shopping for a unique, handcrafted piece of jewelry, Grace Jewelers is the local jewelry store you visit. This father-son team ensures an amazing service experience and jewelry that you will treasure forever and be proud to gift. With two signature lines, The Grace Solitaire and Grace Watch, you are sure to find a timeless piece of jewelry. They hoped to elevate their traditional brand into a more elegant and modern aesthetic in order to convey their style to the world.
To differentiate Grace Jewelers in the market, we wanted to encapsulate their personalized experience. We created the tagline, “Every day is a special occasion” and, through photography captured how the owners dress to impress every single day and greet customers at the front door. We also built a retail strategy to highlight and create micro-stories around their custom products such as the Grace Watch and the Grace Ring to align the craftsmanship of the jewelry with the experience of the wearer or the receiver.
Since undergoing a rebrand, Grace Jewelers has experienced 30% growth in sales and continues to grow. They are looking towards the future and opening a second location. Now, tried, true and loved, the brand now embodies its namesake: Grace.
We love our new website! A huge thank you to Kudzu Brands and others. Check out our new look, new styles, 360 pictures, our latest videos, and a full list of services on gracejewelersnc.com.-Nathaniel Ruland, Grace Jewelers