Kaizen Homes

Kaizen Homes

A Thoughtfully Designed Brand and Building Company

Kaizen Homes needed a brand and website that highlighted their remarkable home building process.

Almost one year ago we began our journey working towards rebranding with Kudzu Brands and have not looked back once! Our ultimate decision to add Kudzu Brands to our team for marketing has been one of the best decisions we ever made.

From the teams of Kaizen Homes, we’d like to simply say, ‘Thank you to Kudzu Brands for taking our businesses to the next level of success! We could not have done it without your help.’-Kaizen Homes

Big Idea
Kaizen Homes are simply built well. Their homes are largely built in the area surrounding Asheville and all have a detail-oriented and user-friendly design with a focus on aging in place (AIP). They are also all ENERGYSTAR certified, ensuring they are energy efficient for future savings and thoughtfully designed with convenience in mind. Kaizen sought assistance from Kudzu Brands with creating a brand that showcased Kaizen Homes as a premier custom home builder and made Asheville and Canton homes accessible to anyone that shares their passion for healthy, sustainable homes, strong and honest relationships, and in improving the community in which they build and live.

Strategy
We assisted Kaizen by developing a strong brand and brand mark that represented thoughtfully-built, energy-star and fully custom homes that would ideally be developed in high-end and luxury communities that value sidewalk neighborhood familiarity. We ensured that the Kaizen brand matched its name and represented a construction company that can provide full design and build services coupled with white glove service and a building process that supersedes industry best practices.

Impact

Kaizen Homes has been building awareness and growing sales as their brand is quickly getting noticed in a crowded building marketplace! We look forward to a long partnership and to continuing to support their growth!

Project Details:

Branding , Copywriting , Graphic Design , Logos , Photography , Print , Publications , Websites

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