Mission Health

Mission Health

Mission Health

Mission Health Nursing Story

Kudzu Helps Share Mission Health’s Nursing Stories.

A picture can tell a thousand words and help a hospital system recruit new nurses in order to deliver on their mission.

Big Idea

Mission Health, a nationally-ranked health system and western North Carolina’s regional healthcare system, developed a campaign featuring real-life stories of its very own nurses. The campaign, “Our Nursing Story,” captures the stories of a diverse group of passionate nurses, who represent the vision of nursing, personal and professional practice at Mission Health, and life in the beautiful mountains of western North Carolina. The multimedia campaign led by Mission Health’s Communications and Creative Services team includes photography, video, written stories, print, digital and radio (Pandora) ads; and has reached ten-thousands of people. Photography by Murphy Funkhouser Capps of Kudzu Brands; design, development, video production and stories written by Communications and Creative Services, Mission Health


Mission Health partnered with Kudzu Brands to capture emotionally impactful and engaging portraits and micro-stories of their current nursing staff in order to effectively communicate their culture and work environment to other potential nurses. The photos and stories were translated into digital print ads as well as screensavers on the hospital computers. 


The impact was a successful recruitment campaign that brought in much needed nursing staff so that Mission Hospital could continue their superior level of service to the market.


    • Categories: Medical, Photography, Print, Publications

Project Details:

Photography , Print , Publications