Branding the NEXT Generation of AVL
Designing an exciting new brand for an exciting initiative to develop the next generation of Asheville’s leaders.
Next Asheville is a pilot program that emerged from the joined forces of Asheville Chamber of Commerce and Economic Development Coalition with higher educational partners in Western North Carolina. The program matches students who want to live and work in Asheville after graduation with leaders who can offer them connections, mentorship and professional development. They came to to Kudzu Brands to assist with the development of Next Asheville. They needed help creating compelling components to define the program, highlight the benefits, and attract both students and professionals to participate.
Kudzu assisted Next AVL with creating compelling and unique components to clearly define the program, highlight its benefits, and attract both students and professionals to participate. The brand strategy was to show professionals how mentoring these students could cultivate a new generation of local workforce to select from for meeting their hiring needs along with the personal satisfaction of mentoring the community’s young leaders.
Next AVL received attractive materials and a unique look that have activated excitement for students and have truly highlighted the “What’s in it for me?”. These materials have also effectively communicated to professionals why participating in helping these students can transform the community in a positive way and how it can bolster them through experience in mentorship and leadership.