Branding the NEXT generation of AVL
Next Asheville is a pilot program that emerged from the joined forces of the Asheville Chamber of Commerce and Economic Development Coalition with higher education partners in Western North Carolina. The program matches students who want to live and work in Asheville after graduation with leaders who can offer them connections, mentorship, and professional development.
They came to Kudzu Brands to assist with the development of Next Asheville. They needed help creating compelling components to define the program, highlight the benefits, and attract both students and professionals to participate.
We provided them with attractive materials that have activated excitement for students and have truly highlighted the “What’s in it for me?”. These materials have also effectively communicated to professionals why participating in helping these students can transform the community in a positive way and how it can bolster them through experience in mentorship and leadership.