Positioning REACH Veterinary Specialists at the Forefront of Asheville Animal Care | A Kudzu Re-Branding.
Over the past two decades, REACH has become the recognized leader in emergency veterinary medicine in Western North Carolina.
In response to the needs of their patients, and to maintain their position as a regional leader in veterinary care, REACH eventually expanded to offer 24-hour critical care including internal medicine, surgery and cardiology services under the name Asheville Veterinary Specialists.
In response to their expansion and growth, REACH contacted Kudzu Brands to help with a re-branding. The REACH acronym was dropped and the positioning “Veterinary Specialists” was added to communicate all that REACH has to offer.
In addition to the new name and positioning, Kudzu worked with REACH to develop new collateral and a gorgeous new website!