Positioning REACH Veterinary Specialists at the Forefront of Asheville Animal Care
A recognized leader in the veterinary market expands its market presence with a refreshed brand and new website.
REACH Veterinary Specialists is a group of compassionate and professional team members that provides exceptional emergency medicine, critical care and specialty referral services to the pets of Western North Carolina. They aim to provide the best emergency and specialty veterinary care possible, in an environment where their referring veterinarians and clients feel welcome, cared for and respected. They came to Kudzu Brands to rebrand their business, which including clarifying their purpose as well as their new services for the public.
Kudzu’s strategy for REACH was to provide a new brand aesthetic, a bank of language that personified their mission, values, ongoing vision and a variety of tools to communicate this new brand story to their customer base. This included literature to effectively communicate their new services as well as a stunning new website that was easy to navigate and gave visitors a clear vision of what REACH could offer.
Over the past two decades, REACH has become the recognized leader in emergency veterinary medicine in Western North Carolina. In response to the needs of their patients, and to maintain their position as a regional leader in veterinary care, REACH eventually expanded to offer 24-hour critical care including internal medicine, surgery and cardiology services under the name Asheville Veterinary Specialists.
In addition to the new name and positioning, Kudzu worked with REACH to develop new collateral and a gorgeous new website! See the new website here.