Crafting a Brand for a True Craftsman
Kudzu helped “legacy builder” Red Tree tell their unique story and effectively communicate their mission.
Red Tree Builders masterfully crafts homes that are both enduring and livable. They look to nature to show them how to build and design their homes and the result is a work of art that is in harmony with its surroundings. Red Tree sought the assistance of Kudzu Brands to explain to their clients the process used to craft their distinctive homes in a simple, effective way that also allowed staff and vendors to deliver a consistent experience. They wanted to be known as a boutique building brand that builds a limited number of the highest quality green eco-luxury homes per year.
Kudzu assisted Red Tree Builders by crafting brand language that fully captured who they are. They could then infuse this language throughout all of their marketing materials and website to create a consistent brand image. It communicated all aspects of their business including their process, vision, mission and ideal client. We also developed a standard tone and voice for Red Tree so that they could be quickly recognized in the market as well as a clean and crisp new website that is visually attention-grabbing and easy to navigate.
As the artisan crafts the bonsai, so Red Tree Builders masterfully creates each of our remarkable mountain homes. Red Tree has been imagining, designing and building eco-luxury homes for 13-years. An intuitive understanding of the land, a refined process, and our client relationships have made us an award-winning Asheville favorite. – Brandon Bryant, Red Tree Builders
Kudzu Brands loved working with “legacy builders” Red Tree Builders to refresh their brand and update their website and marketing collateral. With an overall goal of effectively communicating their mission and process as “the Red Tree Way”, Kudzu worked side by side with company president Brandon Bryant to tell the Red Stree story via a series of digital and print collateral pieces.
In 2018, Red tree won Best Logo from the Asheville Homebuilders Association.
See their refreshed website and read more about this notable local builder here.