Relaspen

Relaspen

Relaspen

A “Brand” New Migraine Treatment!

Taking a brand from idea to a viable company that is gaining recognition in the startup and health tech communities.

Kudzu had a huge impact on Relaspen.  They helped grow the brand from just an idea to a viable company that is gaining recognition in the startup and health tech communities. I would tell anyone that the Kudzu team is a group of professional, competent artists and thinkers that can help turn a good idea into a great company.-Dr. Jason Cook, Relaspen Founder

Big Idea

The Relaspen Portable Migraine Blocker is designed to give migraine sufferers a portable treatment option with both minimal to no side effects and affordable cost. Relaspen refines an existing in-office, physician administered treatment so that it is portable and self administered while on the go. Relaspen offers migraine sufferers the ability to treat their migraines quickly and as soon as they are felt coming on, which drastically helps reduce the symptoms of migraine pain. Migraine Solutions, LLC, partnered with Kudzu Brands as they worked to bring their revolutionary migraine treatment Relaspen to market. 

Strategy

Kudzu worked with Migraine Solutions to understand the challenges of traditional migraine treatment and how Relaspen addresses those obstacles. We went on to research key audiences and and communications channels. To keep the cost of Relaspen down, Migraine Solutions chose to crowdfund the development of Relaspen. This strategy was aligned with Migraine Solutions’ commitment to put the power of migraine care into the patient’s hands. From there, Kudzu formulated social media and crowdfunding strategy to market the yet-to-be-developed device. We refined messaging and identity to communicate that, despite an unconventional appearance, Relaspen can drastically improve a headache sufferer’s daily life and get them back on their feet!

Impact 

Kudzu Brands helped grow the Relaspen Portable Migraine Blocker brand from just an idea to a viable company that is now gaining recognition in the startup and health technology communities.

See their full website here: https://www.relaspen.com

Project Details:

Branding , Illustrations , Logos , Photography , Websites

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