The Big Idea

ACT Now! Diabetes Awareness Initiative is a community campaign dedicated to raising awareness about Prediabetes and Type 2 Diabetes and to providing education about prevention for at-risk individuals in Buncombe, McDowell and Madison counties. They sought to develop a broad-based public awareness campaign about the seriousness, commonality and preventability of Type 2 Diabetes that included links to resources and help pages. They also wanted to educate those diagnosed about possible lifestyle changes to either dramatically reduce their chances of developing or significantly improve Type 2 Diabetes. Additionally, they had specific measurable goals to reach or surpass a target of 750 engagements (website clicks).

Act Now is one of the non-profits we supported through brand development, website development and brand management.

The Strategy

The ACT Now! Diabetes team came to Kudzu Brands to create a memorable, community-focused brand to reach those affected by Pre-diabetes and Type 2 Diabetes. We supported this goal with a great logo, professional brand photography, and videography. We built a WordPress website to communicate important Diabetes-related information in a positive, easy-to-understand way. We also helped them promote the new brand via social media and other digital avenues by creating a comprehensive social media document.

Act Now is one of the non-profits we supported through brand development, website development and brand management.

“Our brand and website look so great and we are very proud to point people to it! We also want to thank Kudzu very much for your wonderful assistance with the photo and video shoot!”

– Ellen Reker
ACT Now! Diabetes

Act Now is one of the non-profits we supported through brand development, website development and brand management.

The Impact

A beautiful new brand and website allowed ACT Now! to reach their minimum 750 impression goal required to meet the terms of their grant. They also observed a 28% growth in Diabetes Management class attendance.

The Work