ACT Now! Diabetes Awareness Initiative is a community campaign dedicated to raising awareness about Prediabetes and Type 2 Diabetes and to providing education about prevention for at-risk individuals in Buncombe, McDowell and Madison counties. They sought to develop a broad-based public awareness campaign about the seriousness, commonality and preventability of Type 2 Diabetes that included links to resources and help pages. They also wanted to educate those diagnosed about possible lifestyle changes to either dramatically reduce their chances of developing or significantly improve Type 2 Diabetes. Additionally, they had specific measurable goals to reach or surpass a target of 750 engagements (website clicks).
“Our brand and website look so great and we are very proud to point people to it! We also want to thank Kudzu very much for your wonderful assistance with the photo and video shoot!”
– Ellen Reker
ACT Now! Diabetes
A beautiful new brand and website allowed ACT Now! to reach their minimum 750 impression goal required to meet the terms of their grant. They also observed a 28% growth in Diabetes Management class attendance.