America Ilsintech, a subsidiary of UCL Swift, a South Korean-based company, provides innovative tools for fiber optic communication. They wished to be known as North America’s premier high precision technology company. Known for their superior, quality products and exceptional customer service, they aimed to expand their market presence and product offerings to better serve the American market. Additionally, they wanted to standardize the global company design and presentation standards so that the Swift brand name became recognizable across the world.
“We are so pleased with the work Kudzu Brands has done to redefine and establish our brand. With this renewed direction, we are able to better compete in a global market.”
– Brad Everette
The South Korean headquarters for America Ilsintech was so impressed with the overall impact of the new brand image that they implemented many of the branding changes globally. Additionally, the America Ilsintech brand and the content generated for them by Kudzu Brands has become the standard for many of the subsidiaries around the world. Most recently, the headquarters implemented a name change to UCL Swift. Kudzu is working with America Ilsintech on a strategy and implementation plan for both its North America and CALA region (Central and Latin America) to transition to this new name change without losing established brand equity in those markets.