Brand Management | Website Design | Branded Environments | Manufacturing & Technology
The Big Idea
America Ilsintech, a subsidiary of UCL Swift, a South Korean-based company, provides innovative tools for fiber optic communication. They wished to be known as North America’s premier high precision technology company. Known for their superior, quality products and exceptional customer service, they aimed to expand their market presence and product offerings to better serve the American market. Additionally, they wanted to standardize the global company design and presentation standards so that the Swift brand name became recognizable across the world.
The Strategy
Kudzu created a B2B strategy that provided goals, tactics and ongoing marketing support for America Ilsintech. Our initial step was to provide an uplift to their brand image across numerous platforms including product additions to the website, sales literature, lead generation mailers, digital marketing and more. Providing a cohesive look and strong messaging allowed America Ilsintech better visibility to their desired markets. Beyond the initial uplift, we have continued to support them through brand management including product additions to the website, sales literature, lead generation mailers, digital marketing, and more.
“We are so pleased with the work Kudzu Brands has done to redefine and establish our brand. With this renewed direction, we are able to better compete in a global market.”
– Brad Everette
America Ilsintech
The Impact
The South Korean headquarters for America Ilsintech was so impressed with the overall impact of the new brand image that they implemented many of the branding changes globally. Additionally, the America Ilsintech brand and the content generated for them by Kudzu Brands has become the standard for many of the subsidiaries around the world. Most recently, the headquarters implemented a name change to UCL Swift. Kudzu is working with America Ilsintech on a strategy and implementation plan for both its North America and CALA region (Central and Latin America) to transition to this new name change without losing established brand equity in those markets.
The Work
