Based on a perception study, the Asheville Area Chamber of Commerce sought to reposition and evolve their image. They wanted to shift from the current “buttoned-up” corporate impression to a creative, innovative, and collaborative appearance that reflects Asheville’s business community and economy.
Since the creation of the Together We Are More campaign, the Asheville Chamber’s image has evolved. The organization provides members more resources and services as a collaborative catalyst for business advocacy. In 2019, the Asheville Chamber of Commerce was recognized as the #1 Chamber of the Year and is recognized as North Carolina’s 3rd largest chamber in the state.