Brand Development
The Big Idea
Dwellings Inspired Furnishings is a rustic-modern Asheville furniture store featuring a mix of locally and globally sourced furniture, art, lighting, rugs and accessories. With a spacious 10,000 square foot showroom and an ever-changing selection of value driven finds, this unique home furnishings retailer is never the same store twice. Dwellings was seeking to develop a refreshed logo, a succinct way to communicate their story and fresh ideas and strategies for growth.
The Strategy
Kudzu Brands guided Dwellings through a comprehensive brand development process that delivered a modern and refreshed brand image that elevated their aesthetic and positioned them as a more upscale furnishings provider. In addition, we created compelling brand messaging to communicate their market position and branded collateral that solidified a cohesive brand image.
The Impact
Since working with Kudzu Brands, Dwellings has implemented their new brand, messaging and collateral throughout their marketing strategy. By elevating their brand, Dwellings is now seeing increased traffic to their furniture store and are positioned as a market leader as competing companies are starting to move into their geographic area.
The Work
