Brand Development
The Big Idea
Evergreen Veterinary Hospital came to Kudzu Brands seeking a unique and distinctive brand mark, one that embodied their new veterinary practice – a place where animals and clients are like family. They wanted to use the evergreen tree to represent a long-standing and growing relationship as well as a long and healthy life for all the animals they care for.
The Strategy
Kudzu Brands worked with Evergreen Veterinary Hospital to create a brand mark that told their desired story and that also clearly and effectively communicated their area of service: veterinary medicine. The client requested a custom illustration, one that incorporated the evergreen tree with the outlines of a cat and a dog. While certainly a design challenge, the client was thrilled with the final result and now has a brand that the market can make clear “heads and tails” of.
“We loved partnering with Kudzu on the brand development for our start-up veterinary hospital. The Kudzu team members possess an impressive blend of creativity, business acumen, and professionalism. Through their approach, we transformed our vision into a brand that inspires us and beautifully communicates our identity.”
– E. Michael Ulke, VMD
Evergreen Veterinary Hospital
The Impact
Since working with Kudzu, Evergreen Veterinary Hospital has integrated their new brand into all their marketing efforts including their new website, social media presence, and their new veterinary office in Asheville, NC. They are a growing and thriving new practice now that the competitive odds are increased by having a brand mark that is truly one of a kind!
The Work
