The Big Idea

Griffin sought out Kudzu as a partner to help build and expand their reputation as a leader in high-end Asheville construction. The builders wanted to be known for their wide variety of exceptional projects, including custom home building, historic remodeling, commercial renovation, multifamily dwelling construction, and property development. To do this, Griffin needed an all encompassing brand and website. Kudzu delivered that and more.

The Strategy

To help reach Griffin’s intended target audience, Kudzu created distinct messaging and a strong brandmark. Next, we developed a comprehensive website that attracts their desired audience and conveys the benefits of working with Griffin. Kudzu continues our partnership with Griffin on brand strategy to help grow each of their business lines.

The Impact

Griffin received a new business name, new logo, and new website. The Griffin brand stands on the principles of leadership, courage, and integrity. This newly established aesthetic has permeated into all their branding and marketing efforts from custom-branded apparel to jobsite signage to beautiful project photography to their online presence.

The Work