The Big Idea

Semper Fi Custom Remodeling is a residential company specializing in single-family remodels and additions. They believe that excellence begins with following through on a commitment and doing it well. They lead with this integrity on every project and believe quality begins with thorough client communication. Semper Fi realigned its primary business to focus exclusively on home remodeling and home additions. Their primary goal was to have the community recognize them as the go-to expert in home remodeling in Black Mountain and the surrounding community. They also wanted to focus on top-of-mind influence for the eastern part of Buncombe County, and then eventually expand to neighboring areas. 

The Strategy

To increase brand awareness and sales of home remodeling contracts, we recommended that Semper Fi refocus their branding away from the Custom Homes angle and embrace the Home Remodeling aspect of their brand, language and messaging. This included rebranding existing collateral and content including truck decals, job site signs and their website. Additionally, we suggested that Semper Fi develop strong marketing pieces that communicated their new focus to existing and former clients, as well as the community.

“Everyone at Kudzu Brands is very talented and a pleasure to work with. They really go above and beyond to help us in any way they can. They are an invaluable resource to have for our small business. They even created our award-winning logo! We would recommend them to anyone!”

– Colleen Moore, Administrative & Marketing Manager
Semper Fi Custom Remodeling

The Impact

This newer business model focused specifically on home remodeling is experiencing exponential growth, is adding staff, is in the process of opening a new office, and is looking forward to more growth in the future! 

In 2019, Semper Fi won Best Logo at the state level from the North Carolina Homebuilders! Additionally, they continue to win awards from the NCHBA including 2021’s Best Addition, Best Aging in Place, and Best Room Remodel.

The Work