Brand Development | Brand Management | Website Design | Construction | Manufacturing & Technology
The Big Idea
Southern Concrete Materials has been supplying ready mixed concrete, precast concrete products and retaining walls, construction products and tools, and masonry block products to the Western North Carolina, Asheville, and Charlotte Metro regions since 1958. Through superior service and products, they have grown to multiple divisions served by over 30 plant locations. Southern Concrete Materials aimed to uplift their brand aesthetic and message as well as remain relevant in our ever-changing and evolving digital world. They also sought to drive traffic to their website and cultivate new sales leads to gain new customers while retaining returning customers.
The Strategy
Kudzu Brands supported SCM by helping them define and focus on providing customers with a better understanding of what they have to offer and who they are. We utilized digital marketing platforms to inform and engage customers regarding SCM’s suite of services. We recommended that they recruit and retain employees that act as ambassadors for their future employees and customers. We also helped them develop better prospecting tools to engage with and recruit leads, prospects and future clients.
The Impact
As a result of their work with Kudzu, SCM gained an uplifted brand while maintaining qualities of their original look, especially because they’ve been in business for 60 years. We provided them with a brand new website that is one of the most modern and professional currently in the state. Now, they have a single brand mark and quality messaging that is used consistently across all locations and a wide bank of beautiful photography to use for future marketing efforts. SCM’s work with Kudzu Brands helped them to understand their own position in the market and to clarify the vision of their business moving forward.
The Work
