Southern Concrete Materials has been supplying ready mixed concrete, precast concrete products and retaining walls, construction products and tools, and masonry block products to the Western North Carolina, Asheville, and Charlotte Metro regions since 1958. Through superior service and products, they have grown to multiple divisions served by over 30 plant locations. Southern Concrete Materials aimed to uplift their brand aesthetic and message as well as remain relevant in our ever-changing and evolving digital world. They also sought to drive traffic to their website and cultivate new sales leads to gain new customers while retaining returning customers.
As a result of their work with Kudzu, SCM gained an uplifted brand while maintaining qualities of their original look, especially because they’ve been in business for 60 years. We provided them with a brand new website that is one of the most modern and professional currently in the state. Now, they have a single brand mark and quality messaging that is used consistently across all locations and a wide bank of beautiful photography to use for future marketing efforts. SCM’s work with Kudzu Brands helped them to understand their own position in the market and to clarify the vision of their business moving forward.