The Big Idea

Vineyard Financial Partners aspires to be an indispensable fiduciary partner to their clients by serving as an integrated, full-service financial team. Vineyard Financial takes a unique approach when looking at their client’s financial futures by considering their whole financial portfolio, including insurance, accounting, and outcome planning. They needed support creating a strong brand, clear messaging, and a sophisticated website to establish their presence in the financial services world.

The Strategy

To assist Vineyard Financial Partners as they established their business, Kudzu crafted a comprehensive brand story to clearly define Vineyard’s market position, designed a unique logo that beautifully represents and supports the company’s personality, and created a website landing page that provides engaging content and clear calls-to-action designed to elicit conversions. Vineyard even has a full suite of business stationery and collateral that supports their client centered attitude, down to personalized thank you notes.

“I cannot say enough wonderful things about the Kudzu team. Their staff exceeded our expectations throughout the brand development process. I would highly recommend them to any business looking to grow their brand in a strategic, thoughtful, and creative way.”

– Darcy Ridge, Partner
Vineyard Financial Partners

Vineyard Financial Partners Color Pallette

The Impact

By partnering with Kudzu, Vineyard was able to launch their new business knowing their brand identity was “a worthwhile investment”. Their coherent brand, website, social media platforms, email marketing, and printed materials allow them to focus on what matters most to them, building and safeguarding their client’s financial futures.

The Work