As a business owner, you know how important it is to implement top-notch marketing tactics for business growth. It’s necessary to stay on top of the game and use what’s current or most impactful for your industry, whether that’s social media, billboards or newspapers. One of the more popular is email marketing. It has been around for a long time, has been proven effective, and is now nearly a necessity for any business looking to make and keep long-term connections with their clients.
In this article, we will cover strategies to gain e-mail subscribers as well as offer tactics for designing beautiful newsletter templates that convert prospects into customers and achieve meaningful business growth!
Successful Email Marketing 101
Grow Your Following
In order to send out a newsletter, you need to have people to send your newsletter to! A great way to do this is by putting a subscription form on your website. (Yes, you should have a website too!).
We suggest that you add a content upgrade to your website – something that your viewer will get for FREE in exchange for signing up to your newsletter. This could be a how-to checklist, a blog post PDF, a 20% coupon, and the list goes on.
It needs to be something that adds value to your website and entices the viewer to get on your subscriber list. Be sure to put the sign-up form on your most heavily-trafficked pages in a place where visitors can see it!
Write Great Copy
Now that you’re gaining subscribers, it’s time to design your flawless email marketing campaign. The first step is to create copy that converts. It’s essential to begin with a captivating email subject line, and then an equally compelling Call to Action (CTA) within your newsletter. You can use humor or address pain points, but be sure to be very clear about how your newsletter is relevant to your audience’s needs.
Here are just a few marketing tactics to keep in mind…
- Always use the word “because”. This answers the big “Why?”
- Use 40-80 characters per line, including punctuation
- Avoid negative terms such as “don’t” or “won’t”
- Use the active voice. Say “you” instead of “they”
- Focus on lifestyle benefits, not the product itself
- Impose urgency
- Use words in your headlines that inspire action (Examples: New, you, free, instantly, because)
Having a beautiful newsletter design that is on brand is equally as important as great copy. You never want too much text, but a good balance between text and images so that the reader is pulled in by eye-catching graphics and colors, while not feeling overwhelmed by too much content.
With that being said, here are some newsletter design tips…
- Use up to three colors in your palette
- Use up to two fonts
- Have 60% text, 40% images
- Right align larger blocks of text
- More white space is better
- Use consistent newsletter templates
- Include captivating, but not overwhelming photos
- Open with attention-grabbing imagery
- Ensure it’s mobile-friendly
- Use low file sizes for fast load time
At this point, you’ve created your stunning newsletter that is sure to convert prospects into customers. So how do you begin your email marketing campaign?
Email automation is the automatic delivery of emails to a list of subscribers at a specific time based on specific criteria. It is essential for email marketing because it saves you huge amounts of time and allows you to have greater customer engagements and conversions that ultimately lead to more valuable customer relationships.
Once you’ve chosen your automation platform (ex: Active Campaign, Constant Contact, etc.), you can design your campaign. This includes how many emails you want to send out, when you want to send them, and so on.
All you have to do is design your flawless newsletters, set up the specifications for the campaign, and let it run!
Now that your campaign is running, you might have to make some adjustments along the way. There are ways to utilize data to maximize email marketing potential.
Split Testing: This consists of testing emails against each other to see what subscribers like more. For example, will you have more website visits if you put your Call to Action at the top versus at the bottom of your newsletter?
Analytics: If you use Mailchimp to send out your newsletters, for example, you can view the analytics for your campaign. This includes the number of clicks, opens, and more.
Segmentation: This is when you send emails to groups of people based on certain characteristics or triggers. Some examples include location, which product they purchased, birthday, etc. Segmentation is a great way to see what types of people are investing in your business, which can ultimately help you alter your ideal client.
If done right and if you’re adjusting accordingly along the way, newsletters can help your business gain a large following over time as well as remain relevant and important in the minds of your customers. We hope this email marketing guide has been helpful and will provide you with the necessary steps to creating an amazing campaign and boost your business!
If you’re interested in making your business known in the market through expert copywriting, design, and strategy, contact Kudzu Brands! Visit https://www.kudzubrands.com/contact-us/