branding

Nov26

The Power of Branding and Pumpkin Spice Lattes

Every Fall, the shelves of just about every grocery store are lined with pumpkin spice-themed products, from latte mixes to air fresheners to lotions and far beyond. Pumpkin pie spice, as it was originally called, was meant for pie and pie alone. It’s...
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Nov05

How to Define Your Niche Market and Stand Out!

The 21st century is known for being fast-paced and technology-driven. The development of the Internet and social media has allowed for everyone, no matter the distance apart, to be connected to each other. For businesses in particular, this has become...
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Oct05

How to Create a Great Marketing Message

Messaging is one of the most important components of business marketing. A business creates brand awareness by communicating their story to the world and telling potential customers what the product or service can do for them. At the end of the day, businesses...
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