How to Create an Effective Campaign

We’re exposed to advertising every day, whether we’re grocery shopping at our favorite local store, listening to the radio on the way to work, or scrolling through Instagram on our phones.  If done right, advertising can successfully draw attention...
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How to Define Your Niche Market and Stand Out!

The 21st century is known for being fast-paced and technology-driven. The development of the Internet and social media has allowed for everyone, no matter the distance apart, to be connected to each other. For businesses in particular, this has become...
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Manufacturing a Great Brand

Great Brands Build Great Companies If you are an established manufacturing firm, chances are, you expect your product or your innovations to speak for themselves to grow and build your company. So, when sales are slow or a new competitor comes into the...
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The Don’t’s of Diversification

How does a brand grow? Branding Strategy Insider identifies four strategies for brand growth: increase its hold on its current market, develop new products for current markets, enter new markets for current brand, and develop new products for new markets....
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What Cheap Suits & Advertising Have in Common

My dad has always said, “the most expensive suit you own is the one you never wear.” Because a cheap suit is never worn, it was a waste of money. But a custom tailored suit might not be the right choice either. It is important to spend...
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America in a Can? Budweiser Changes Its Name

Budweiser Renames Itself America From May 23 until the November election, you can drink a can of America. Budweiser will change the names on their cans and bottles to “America.” Yes. The name of our very country will be written proudly and boldly...
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