Although both offline and online marketing have proven their worth and effectiveness, we believe the best marketing strategy is one that is a marriage of both, not just one.
If you do any kind of social media marketing, you’ve probably heard about the mighty “Facebook algorithm”. Have the jeepers yet? We understand. It’s easy to avoid this like the plague, since the word ‘algorithm’ implies something unnecessarily...
2020 has finally arrived and it’s time to step into the new year with a plan to give your business its best year yet! The best way to ensure that things are going to go up for you (meaning marketing awareness, sales, positive reviews, etc.) is to start...
Every Fall, the shelves of just about every grocery store are lined with pumpkin spice-themed products, from latte mixes to air fresheners to lotions and far beyond. Pumpkin pie spice, as it was originally called, was meant for pie and pie alone. It’s...
As a non-profit, you know that marketing often comes second to all of the other administrative things you need to do such as writing grants, communicating with donors, and building up your board. However, you also know an effective marketing strategy...
So you’ve been in business for a few years and things have been running smoothly. You slowly developed public awareness of your company over the first couple of years and sales were steadily growing. However, you’re now starting to notice a change....