Psychology of color

Color is known to have an enormous effect on what products people choose and how they feel about a brand upon first glance. Individual reactions usually depend on personal experience, but there are certain patterns and methods for making smart color choices in your branding.

Bold, high energy, passion, excitement

Marketing colors like red can capture attention. The red color is associated with excitement, passion, danger, energy and action. You might notice that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf.

Courage, warmth, comfort, passion, fun

The combined energy of red and the optimism of yellow is what gives orange its spunk. This modern, innovative color is often used in technology or more youth-targeted companies. It is the color of enthusiasm and extroversion and is very attention-grabbing.

Happiness, joy, creativity, optimism, extraversion

Yellow is definitely not the calming color that blue is, but it still has the ability to make people happy because it is also associated with the warmth of the sun. All in all, yellow brings energy, attention and cheerfulness to any logo design and branding.

Health, nature, wealth, growth, harmony, restoration

Green represents plant life and growth and is consequently used to convey being ‘green’ in the environmental, sustainable, organic, natural sense of the word. And of course, green is, as the saying goes, ‘the color of money’ (US money, that is) and is therefore associated with wealth and stability.

Meditation, professionalism, trust, calm, relaxation

Stability, harmony, peace, calm and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding. Darker blue represents professionalism and is often associated with banks and large corporations.

Royalty, riches, spirituality, imagination, extravagance, truth

Purple has a more feminine energy. This fun color is associated with richness and royalty. Often associated with luxury, power, wisdom, creativity and magic, this color can have a calming effect over the mind and nerves. It can be uplifting and represent innovation and creativity.

Upbeat, classic, creative, femininity, peppy, youthful

The color pink is the color of the universal love of oneself and others. Pink represents friendship, affection, harmony, inner peace and approachability. Pink’s dual strengths both as a feminine and a friendly color have helped many companies with a pink logo.

Luxury, power, boldness, sophistication, elegance, masculinity

In color psychology, black’s meaning is symbolic of mystery, power, elegance and sophistication. Many fashion retailers and luxury brands have used black in their logos. Black is also popular for text as it’s an easy color to read.

Innocence, purity, pristine, cleanliness, simplicity

White represents simplicity, purity, innocence and perfection. If you had to identify one brand that has used white to convey its brand message to perfection it would have to be Apple – white represents the simplicity of the products in both their form and function.

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If you need assistance with identifying your specific audience, defining their needs, and developing an effective marketing strategy for your business, contact Kudzu Brands. It’s our mission to help businesses grow and get seen in the market. Call (828) 357-8350 or email