You’re a construction company. People always need houses and buildings. Why does branding matter? Won’t the business just come?
While your brand aesthetic probably isn’t something you think of as important as the quality of the work you do, it’s something to think about because the competition is on the rise. Your brand is the public face of your business-it is the story you are telling as people see your job site signs, your wrapped vehicles or view your website.
Clients are looking for companies that align with their values, that they feel a personal connection with. Your brand communicates these things to them, without saying a word. When people search your company online, for example, it’s not just going to be “Homebuilders in the Southeast” anymore. It’s going to be, “Homebuilders in the Southeast that focus on sustainable material sourcing” and so on.
You’re going to have to lead with your values and appeal to your audience if you are going to prove that you provide a service that they cannot get elsewhere. So how are you going to do this?
We’ll tell you how.
How to Go About Branding Your Construction Business
Determine Your Budget
One thing that may deter you from investing in a branding process is budget. However, something to keep in mind, and something you’ll definitely understand as a construction business, is that you get what you pay for.
If you invest in branding support in the mid to high-level price range, you’ll receive expert support and a quality brand design. However, if you invest in something very fast and cheap, people are going to notice the difference between your brand and your competitor’s! Identify how much you can invest and set a budget. This short-term investment can “build” some serious long term equity!
Define Your Value
With construction competition at an all-time high, it’s essential to determine how you are unique. Sure, you build craftsman style homes…but what else makes you special? Think about your audience’s values and what matters to them. Are you a company with a focus on green building and sustainability? Do you target young families? Can you build a home in 6 months or less? These are all angles that will help you stand apart from the rest.
Design Your Look
It’s important to make sure that your brand accurately represents who your company is and is not generic. Our talented team of designers can craft a look that is uniquely for you.
We’ll start by designing a brand mark or logo that represents your business’s unique personality and market position. After that, we can craft everything from print advertisements to social media graphics to help tell your unique story and spread the word in the market.
Create a Strategy
Putting your brand out there is all about consistency as well as marketing in the right places to the right people. A branding agency like ours can help you determine a plan of action and timeline, including social media marketing strategies, digital and print ad ideas, events, and much more and all with your budget and resources in mind.
When it comes time for you to create a website or social media strategy, invest in high-quality photos of your team! People often feel disconnected from construction companies, but you can overcome this barrier by featuring your team through frequent posts and on your website’s home page.
Let Kudzu Take Over
Investing in a branding agency is all about getting a team of experts behind you. As a construction business, you need to focus on the bigger details such as running the business, customer relationships, and so much more.
Knowing that you have a partner that is growing your business right beside you is one of the best investments you can make in your business and brand!
If you are a construction company that’s ready to take off in the market, we are ready to support you in becoming established and well-known in your area. We are a full-service brand and marketing agency that has helped hundreds of growing businesses tell their story and make an impact in the market. Contact Kudzu Brands today!