Brand Development | Website Design | Non-Profit
The Big Idea
The Blue Ridge Music Center (BRMC) celebrates the music and musicians of the Blue Ridge Mountains through the Roots of American Music concert series, scenic trails, educational programs and an interactive Roots of American Music Museum. Operated through a partnership between the National Park Service (NPS) and Blue Ridge Parkway Foundation (BRPF), the BRMC provides a unique experience to learn and enjoy the heritage of the Blue Ridge Mountains and the surrounding Appalachian culture. However, in order to spread awareness to visitors and locals of the surrounding area, the Blue Ridge Music Center sought to create a new brand identity that could uplift and accurately communicate the broad depth of programs they offered. Additionally, they wanted to use that refreshed brand identity to create a more streamlined website that was easier to navigate, communicated their unique offerings and music experiences and gave information and resources to visitors traveling to the area.
The Strategy
To help bring awareness to BRMC’s broad scope of programs and musical experiences, Kudzu Brands developed a completely renewed brand identity. We were then able to clearly define their brand style and easily translate it into a new website for them that ensured a streamlined user experience and an easier method for maintaining the site. The end result was a gorgeous visual depiction of the Blue Ridge Music Center and its embodiment of our traditional mountain heritage and music.
“We worked with Kudzu on a rebranding project that included a new logo and website and are very happy with the final products. After going through their visioning and design process, we now have a brand that will take us far into the future. We love the logo, and have a website that is easy to navigate, communicates a lot of information, and allows us to sell tickets and other products. They made sure we were trained on everything we need to know to update and add to the website. Thank you Kudzu!”
– Marianne Kovatch
Blue Ridge Music Center Associate Program Director, Blue Ridge Parkway Foundation
The Impact
The new BRMC brand was launched in Spring 2020 to rave results from the Appalachian community. The new website was then launched in Fall 2020 to similar praise and accolades. BRMC now has a platform that presents important area information and a comprehensive calendar in an intuitive way. The new website also streamlined the ticket buying process for both the user and BRMC, making peak concert season a breeze.
The Work
