The Kudzu Way

The Kudzu way is different than what you may expect. As a branding agency, you expect us to be creative and to have great ideas. But, we go above and beyond those expectations. We provide you with an easy, supportive process and flexible services to support you, no matter where you are on the growth curve.

We provide our services as a comprehensive process in order to help our clients effectively grow to their fullest and best potential.

Any project or partnership with us begins with our proven Discovery process to uncover your authentic story. Then, we intertwine that story with great creativity. Finally, we challenge you to keep going bigger with strategies and ideas to plant your brand permanently in the market. Most importantly, everything we do is with your growth in mind.

Learn more about our process below.

Heather Johnson leads a discovery, the first step of our process.

DIG & DISCOVER

ROOTS™ DISCOVERY
Uncovering Your Unique Story and Brand Strategy

Our proprietary strategy process is called the Roots Discovery™. This process is led by one of our brand strategists and helps us learn your goals, identify what makes your business unique and determine who is going to love doing business with you. After this process is complete, you receive an essential brand strategy and story document to be used in all marketing and communications. We can also use this process to develop custom marketing strategies for businesses with more complex goals for growth.

The Discovery process is required for all Kudzu Brands clients. It is included in all brand, website and planning packages, or it can be completed à la carte. Supporting processes include: Business Naming, à la carte Strategy, Brand Audits, Website Audits, Competitive Analysis, Focus Groups, and Market Research.

Phases 1-3 included in all Brand Development Packages

Ready to Grow?

PLANT

THE LOGO/AESTHETIC
Creating a Unique Brand Aesthetic Just For You!

What message is your logo or brand aesthetic communicating? Is it the right one? We will develop a logo and brand aesthetic using the findings of your Discovery to tell your unique story. We will also show you how to use it consistently and effectively in all of your marketing efforts.

Did you know? We offer brand development as either packaged or retainer support depending on your needs, goals and budget!

Phases 1-3 included in all Brand Development Packages

Ready to Grow?

CULTIVATE

THE COLLATERAL
Marketing Materials Designed with Purpose

Are you ready to get noticed? We will design beautiful collateral such as brochures, ads and websites that artfully communicate your unique brand position, meet your brand strategy goals and engage your perfect client.

We are very mindful of your resources (and the earth’s!). Our goal is to recommend only the materials that are necessary and that support and sustain your growth.

Did you know: We offer graphic design and website development as either packaged or retainer support depending on your needs, goals and budget?

Phases 1-3 included in all Brand Development Packages

Ready to Grow?

GROW

THE PLAN
Getting You Where You Are Growing

Where are you growing and how will you get there? Our easy planning process includes defining goals and tactics for your business’ growth.

A Brand Story & Strategy Plan is required to move forward with Brand Management and is included in investment.

Phases 1-3 included in all Brand Development Packages

Ready to Grow?

BLOOM

BRAND MANAGEMENT
Let Kudzu Take Over

Cultivating your brand is an ongoing process that requires continuous care. Let Kudzu take over and support your growth with project-based brand support or full-service Brand Management.

Brand Support is a one-time investment in a bank of hours to complete a fixed series of projects. Brand Management is full-service monthly management starting at 16 hours of support per month, or more.

Phases 1-3 included in all Brand Development Packages

Ready to Grow?

Look Who’s Growing

Check out some of the brands we’ve been busy growing. Click any of the case studies to review the full client portfolio.

Brand Development Website Design Branded Environments Professional

Capua Law

Brand Development
Website Design
Branded Environments
Professional

MKB homes

Morgan-Keefe Builders

Brand Development
Brand Management
Website Design
Construction
Real Estate

Brand Development Website Design Non-Profit

BLUE RIDGE MUSIC CENTER

Brand Development
Website Design
Non-Profit

View More Portfolios
Our team of brand experts is committed to making service an art and the process of developing and promoting your brand easy and enjoyable. Our goal is to help you tell your story, achieve influence in the market and turn your business into a memorable, profitable, and sustainable brand.
Meet the Team