Brand Management | Website Design | Medical
The Big Idea
Asheville Dental came to Kudzu Brands with a beautiful, sleek brand. Though their website looked fresh and modern, they had little control when it came to updates and changes. They expressed a desire to work with an agency that could redesign their site with an almost identical look and feel and would be a flexible and responsive team. Additionally, Asheville Dental was ready to increase their content marketing game with a regular social media cadence, including a YouTube channel, and an email marketing strategy.
The Strategy
For the website refresh, Kudzu Brands developed a clear understanding of the capabilities the dental practice desired. Our graphic design team ensured the aesthetics remained consistent with the existing creative while also updating their new site to include best practice use of Call to Action buttons, icons, and columns. Social media channels now incorporate Linktree for additional cross-branding opportunities and multiple video series live on Youtube.
The Impact
We’re currently collecting Google data as the website launched on February 11, 2022. For now, however, we can see extremely impressive results from our social media efforts on Instagram and Facebook.