The Big Idea

Heart of Brevard is a nonprofit organization created to maintain the vital and vibrant downtown area of Brevard, NC, through programs and events that drive and improve economic vitality for the area businesses. Heart of Brevard came to Kudzu Brands for assistance with building programming and services awareness and branded assets that would unify their downtown events.

The Strategy

Kudzu refreshed their primary logo and created logo concepts for their five yearly events, and for three of their popular programs. We continue to help Heart of Brevard with awareness and overall brand management efforts by creating content and collateral for their annual celebrations and various program initiatives.

The Impact

Since the development of a cohesive brand architecture, Heart of Brevard continues to see more and more engagement from locals and tourists. The level of communication offered to the downtown business community and the local population has boosted the overall perception of HOB and has brought more awareness to the programs and advocacy efforts made on behalf of the downtown area.

The Work