Brand Development | Non-Profit | Kudzu’s $10K Brand Giveaway
The Big Idea
More To Love is a consignment shop for plus-size shoppers sizes 12 and up. In this west Asheville boutique, they offer new and like new fashion from beloved brands. Their ever-changing, thoughtfully curated fashion collection has something for everyone and nearly every occasion. More To Love is passionate about supporting the plus-size community by providing affordable and quality styles in an inclusive and organized space.
The Strategy
More To Love was the winner of Kudzu’s 2022 $10K Brand Giveaway. To fulfill this prize, Kudzu developed a fresh, evolved version of More To Love’s logo design that retained the elements of the original logo the client loved. Once the logo was completed, Kudzu provided More To Love with a full asset library. Next, Kudzu created designs consistent with the refreshed brand aesthetic for More To Love’s rack card, business card, t-shirt, and internal and external signage. Finally, Kudzu developed and shared marketing strategies for building awareness and engagement.
The Impact
More To Love’s owner, Jazmin, was ecstatic with the new look of her logo. She has updated the aesthetic of her website to align with her brand’s new look, as well as the signage for her shop. With More To Love’s new assets, she can continue incorporating these elements into future printed needs or social media graphics.
The Work
