The Kudzu Process

 

Easy, Supportive Brand Design & Management

Kudzu Brands strategist Heather Johnson outlines a strategy for a growing business.

After supporting hundreds of business, we have determined the steps that all businesses need to take in order to grow memorably, profitably and sustainably. We have organized these steps into the “Kudzu Process”.  To begin our support, we will take you through our proven Discovery process to uncover your authentic brand story. Then, we intertwine that story with great creative.

Finally, we challenge you to keep “growing bigger” with strategies and fresh ideas to plant your brand sustainably in the market. See details of our process below.

From hourly consulting to brand or website design to full-service brand management, all of our services are based on the proven Kudzu Process.

In exchange for your trust and partnership, we promise to keep our process easy and supportive and our strategies targeted to your goals.

Kudzu Brand’s staff is very easy to work with and are exceptionally good at their different areas of expertise. I am happy to have them as an “extra staff member”! -Lisa Keeter, Mountain Housing Opportunities

The Kudzu Process

STEP ONE: DIG
THE DISCOVERY PROCESS

Our proprietary Discovery process helps us learn your goals, determine what makes your business unique and identify exactly who is going to love doing business with you. The deliverables from this process are a foundational brand strategy and story document to be used in all marketing and communications.


STEP TWO: PLANT
LOGO & BRAND AESTHETIC
BRAND STYLE GUIDES

What message is your logo or brand aesthetic communicating? Is it the right one? Using the findings of your Discovery, we can develop a logo and brand aesthetic that tells your unique story and then show you how to use it consistently and effectively in all of your marketing!


STEP THREE: CULTIVATE
MARKETING MATERIALS DESIGNED WITH PURPOSE

Ready to get noticed? We can design beautiful collateral like brochures, ads, and websites that artfully communicate your unique brand position and meet your brand strategy goals and engage your perfect client.


STEP FOUR: GROW
THE PLAN: GETTING YOU WHERE YOU ARE GROWING

Where are you growing and how will you get there? Work with Kudzu to create a plan. Our easy planning process is available in multiple tiers and can include our signature Discovery along with goals and tactics for your businesses’ growth. Upon completion, you will have a clear direction of the steps needed to grow your brand in the market!


STEP FIVE: BLOOM
FULL-SERVICE BRAND & MARKETING SUPPORT

Cultivating a brand is an ongoing process that requires continuous care. Let Kudzu take over and support your growth with full-service brand management including ongoing strategy, graphic design, social media and website management, and reporting.