Brand Management | Manufacturing/Technology
The Big Idea
IMOCO Inc. is a full-service contractor, offering comprehensive services for mechanical, industrial and commercial applications including design, build, installation, relocation, shutdown and maintenance.
IMOCO came to Kudzu Brands to improve and expand their brand awareness with area commercial, manufacturing and industrial businesses throughout WNC and Upstate, SC. They wished to regain lost mind share with area businesses as a result of an aging demographic and increase their brand equity with newly hired management.
They wanted to be positioned as an experienced and knowledgeable contractor that delivers expert work and “one-stop shop” service. Additionally, they wanted to create a mission-driven team that expanded their service capabilities and created a more loyal, collaborative and integrated culture that, in turn, increased sales revenues.
The Strategy
The existing IMOCO brandmark was strong and offered a clean and professional image for the company. We worked to refine IMOCO’s brand story and messaging to be more succinct about their service offerings and better explain their overall capabilities. We developed a comprehensive Goals & Tactics document to serve as a fluid Marketing Plan. This plan included strategic recommendations that positioned IMOCO as an expert in their field as well as tactical suggestions for achieving top-of-mind awareness.
The Impact
As one of the few commercial mechanical contractors in the area, IMOCO, with the help of Kudzu Brands’ strategic guidance, created in-roads with several new clients. Their ability to consistently communicate their service offerings and what makes their services unique ensured a better advantage over existing competition. It also allowed them to consider establishing a bigger geographical footprint and explore expansion opportunities in adjacent areas.
The Work
