Brand Management | Website Development | Industrial
The Big Idea
Marmon IEI came to Kudzu with a complex request. The newly formed Marmon IEI, a division of Marmon Electrical, was a consolidation of six independent businesses that had recently combined and needed support with a unified brand voice and website. The site would need to serve their various target audiences while presenting the new brand and establishing its presence in the market. The challenge: complete a large website combining multiple products, brand identities, and corresponding market information in 4 months for a go-live date of January 1, 2023.
The Strategy
Kudzu tackled the intricate project by providing a streamlined process for the website development. Kudzu met every two weeks with Marmon IEI to ensure that milestones were achieved, content was collected and generated, and missing assets were quickly gathered. Our agency created an attractive and fully functional site on time and a strategic plan for adding product and content aligned with their SEO efforts.
The team at Kudzu became an extension of our in-house marketing team for the year leading up to our rebrand. Unifying six entities under one umbrella is a monumental task that involves managing various moving parts. I can’t explain the relief and excitement of watching our website go beyond what we envisioned for our newly formed business unit under Marmon Electrical, a Berkshire Hathaway Company. Kudzu understood our direction and goals, strongly supported our brand guidelines and messaging, and through their technical aptitude and creative approach, have enhanced the buying journey for our customers.
– Crysta Abell
Marketing Manager
The Impact
Marmon IEI’s complex website and tight time frame required a massive team effort. The website had to present a wide variety of information for different users, ensuring they could easily find what they needed. This involved custom programming, thoughtful designs, and creative troubleshooting. Ultimately, the deadline was met, and the client launched their site, attracting media attention.