The Big Idea

Plumb Level Square Construction is a newly formed construction company specializing in residential home building and residential and commercial remodeling. As a new builder in Western North Carolina, Plumb Level specifically wanted to target the growing VRBO market seeking experts to either build or remodel their second home or vacation rental properties. Plumb Level wished to establish a new brand and website that spoke to their target audience and provided a solid foundation to grow their business.

The Strategy

Kudzu worked with Plumb Level Square to create meaningful messaging that spoke to their target audience. Additionally, Kudzu created a unique brand mark that effectively communicated their commitment to quality-build principles and craftsmanship. Kudzu also created a website that provided Plumb Level with a digital presence and a platform that easily allowed for ongoing expansion to include galleries and pages for future work.

“Working with the team at Kudzu has been such a great experience. Their ability to take our raw ideas and turn them into well defined, professional logos and content is remarkable. We have really enjoyed the ongoing relationship as we keep coming back to them for complete brand development. On top of their knowledge and creativity, they are just fun to work with. We couldn’t be happier to have them as an important part of our company and success.”

– Laurie Chavarria & Mike Lauff

The Impact

Kudzu’s work with Plumb Level Square has provided a solid foundation for this newly formed construction company to attract their ideal client and grow their business. As they expand and grow their business, Kudzu has created a basis for them to speak directly to their target audience.

The Work