In the Field


Building a Great Brand: Branding for Construction

Good brands build trust. For a construction or building firm, trust is a key factor. Gone are the days of your work speaking for itself.  In order to attract and convert new clients in a crowded market, you must tell your unique story and communicate...
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Kudzu CEO to Speak at Asheville Chamber

If you are an Asheville Chamber Member, be sure to sign up to hear our CEO, Murphy Funkhouser Capps, speak at the Chamber on February 8th! Here is a blurb about the event from the Chamber newsletter: Member Workshop: Three Great Keys to Branding On Feb....
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Kudzu Brands CEO Named to UNCA Business Advisory Board

We are excited to announce that Kudzu Brands CEO and co-founder Murphy Funkhouser Capps has been named to the new Department of Management and Accountancy Advisory Board at UNCA. This diverse group of alums, executives, entrepreneurs, and professionals...
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The Art of Gifting…and Branding

We would like to take a moment to applaud our star business of the month, Giftcrafts, in Black Mountain. This small business deserves the star branding award wrapped up with a pretty bow! To rebrand this heritage business, we took new owner Jennifer Gwaltney...
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Stand By Your Brand

Sometimes its hard to be in business. But, if you love it, oh, be proud of it. Cuz after all, it’s just your brand. There was a time you were so passionate about your business. You couldn’t get enough of it. There was nothing you wanted to...
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Take a Hike, Have a Beer: Telling Your Brand Story

To capture the brand story of a business, sometimes you have to go hiking and have a beer. When we begin our branding process, our clients come in for what we call a discovery session.  During this process, we dig deep to discover the who, what, why...
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