Jan22
Facebook Algorithms and Successful Content in 2020
If you do any kind of social media marketing, you’ve probably heard about the mighty “Facebook algorithm”. Have the jeepers yet? We understand. It’s easy to avoid this like the plague, since the word ‘algorithm’ implies something unnecessarily...
Dec19
Your 2020 Business Planning Checklist
2020 has finally arrived and it’s time to step into the new year with a plan to give your business its best year yet! The best way to ensure that things are going to go up for you (meaning marketing awareness, sales, positive reviews, etc.) is to start...
Nov26
The Power of Branding and Pumpkin Spice Lattes
Every Fall, the shelves of just about every grocery store are lined with pumpkin spice-themed products, from latte mixes to air fresheners to lotions and far beyond. Pumpkin pie spice, as it was originally called, was meant for pie and pie alone. It’s...
Oct21
Are You a Non-Profit with a Story to Tell?
As a non-profit, you know that marketing often comes second to all of the other administrative things you need to do such as writing grants, communicating with donors, and building up your board. However, you also know an effective marketing strategy...
Aug30
Signs It’s Time for a Refreshed Brand
So you’ve been in business for a few years and things have been running smoothly. You slowly developed public awareness of your company over the first couple of years and sales were steadily growing. However, you’re now starting to notice a change....
Aug01
Professional Brands for Medical Practices
For any medical practice, it can be challenging to find the time to think about your brand and how your practice is being perceived in the market. Why? Because you’re very busy helping people feel better and live better lives! However, you also know...
