Branding

Dec19

Your 2020 Business Planning Checklist

2020 has finally arrived and it’s time to step into the new year with a plan to give your business its best year yet! The best way to ensure that things are going to go up for you (meaning marketing awareness, sales, positive reviews, etc.) is to start...
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Nov26

The Power of Branding and Pumpkin Spice Lattes

Every Fall, the shelves of just about every grocery store are lined with pumpkin spice-themed products, from latte mixes to air fresheners to lotions and far beyond. Pumpkin pie spice, as it was originally called, was meant for pie and pie alone. It’s...
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Oct21

Are You a Non-Profit with a Story to Tell?

As a non-profit, you know that marketing often comes second to all of the other administrative things you need to do such as writing grants, communicating with donors, and building up your board. However, you also know an effective marketing strategy...
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Aug01

Professional Brands for Medical Practices

For any medical practice, it can be challenging to find the time to think about your brand and how your practice is being perceived in the market. Why? Because you’re very busy helping people feel better and live better lives! However, you also know...
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Jul12

Starting a Blog: How & Why

Everyone is blogging these days…but why should you do it too? There are so many reasons! First of all, it can attract your target audience to your website through the use of popular keywords. Additionally, it helps to position you as an expert in...
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