Branding

Dec13

Level Up Your Marketing Strategy with Personalized Ads

The advertising days of Don Draper, creative director of a 1960’s advertising agency in the show “Mad Men”, are long gone. Branding had only just begun in the 1950s, and thus competition was low. People knew their main go-to products because they...
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Dec11

The 5 Most Common Types of Customer Needs

When it comes to creating a marketing campaign, there is one purpose, and that’s to solve your customer’s needs with what you have to offer. In order to be successful, you have to put yourself in the shoes of your potential customers. Always remember...
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Nov21

5 Tactics for Creating an Effective Ad

If you’re in business, you know that advertising is important. However, you might not know how to do it effectively. Getting the word out about your business is crucial. Going to conferences, posting on Facebook groups, putting up beautiful flyers in...
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Nov12

Identify Your Target Market and Boost Your Marketing Plan

One of the very first steps, if not the first step, to creating your marketing strategy is determining your target market. This is the group of people that your company will aim to serve and market to. Ideally, the people in this group have similar needs...
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Nov05

How to Define Your Niche Market and Stand Out!

The 21st century is known for being fast-paced and technology-driven. The development of the Internet and social media has allowed for everyone, no matter the distance apart, to be connected to each other. For businesses in particular, this has become...
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