Where Story & Strategy Intertwine
Kudzu Brands has been helping businesses grow for almost a decade. Clients report that working with Kudzu Brands is unlike any experience they have had with any other branding or marketing agency.
What’s the difference? For starters, we have made our services accessible to all size growing businesses. If you are not ready to undergo a complete brand development or to commit to year-round brand management, we can still support you with personal hourly consulting. We also provide free and affordable business and brand education monthly! Finally, we offer a completely integrated suite of services that all work together to provide the businesses we support the best chance of success.
Did you know? Most of our long-term clients report seeing growth of 20% or more in the year beyond working with our team of brand experts!
What is the Kudzu Experience?
Many clients come to us seeking a logo or a brand design when what they really want are strategies for more effectively telling their story, connecting with their ideal client, and, ultimately, making more sales!
Our comprehensive and effective process includes:
Dig: The Discovery
A two hour intensive workshop helps us to identify your unique story, ideal audience and unique market position From this process, we develop a foundational brand story and strategy document that provides the direction or FOCUS (Follow One Course Until Successful) for your business to become a memorable, profitable and sustainable brand! This step is required for all Kudzu Brands clients and is the most beneficial process we offer!
We also offer support services such as naming, focus groups, interviews and market research at this phase.
Plant: Logo and Brand Design
Once the brand story and strategy is crafted, we can move into the development of the aesthetic of your brand. Through words, imagery, graphics, and pictures, we can effectively and compellingly tell your story in a way that is attractive to your perfect customer! For clients that already have a logo or brand design, as long as it is aligned with your story and strategy, and it is not causing any confusion in the marketplace, we can skip this step.
Did you know? We offer brand design as either packaged or retainer support depending on your needs, goals, and budget.
Cultivate: Marketing Materials Designed with Purpose
Ready to get noticed? Once we have developed your strategy and created or assessed your brand design, we can begin designing beautiful collateral like brochures, ads, and websites that creatively communicate your unique brand position, meet your goals and engage your perfect client. We are very mindful about your resources (and the earth’s!). Our goal is to only recommend and design marketing materials that are necessary and that support and sustain your growth.
Note: Phases 1-3 are included in all Brand Development Packages
Grow: The Plan-Getting You Where You Are Growing
Where are you growing and how will you get there? Work with Kudzu to create a plan. Our easy, planning process includes personal consultation, strategy, and setting goals and tactics for your businesses’ growth. We can also support you in writing a content, social media or with an easy, foundational marketing plan. Upon completion, you will have a clear direction of the steps needed to grow your brand in the market!
A plan is required to move forward with Brand Management and is included in investment.
Bloom: Full Service Brand Management or Brand Support
Let Kudzu Take Over Growing a brand is an ongoing process that requires continuous care. Let Kudzu take over and support your growth with full-service brand management including ongoing strategy, graphic design, social media and website management. This is the highest and best use of Kudzu for your growing business. All brand management clients receive monthly strategy meetings, monthly reporting and priority placement on our production schedule.
Brand Management: 16 hours or more of support per month on an annual contract. Brand Support: A bank of hours (20 or more) to support your growing brand with multiple graphic design or strategy projects
Ready to Get Growing?
The most important thing to understand is that growing your business is a process. There is no “one and done” method or quick-fix to marketing your business or growing a brand. However, with a great story, mindful strategies, beautiful designs and the ongoing, long-term support of a team, you can soon be “seeing your business everywhere”!