Marketing

Nov13

How to Create an Effective Campaign

We’re exposed to advertising every day, whether we’re grocery shopping at our favorite local store, listening to the radio on the way to work, or scrolling through Instagram on our phones.  If done right, advertising can successfully draw attention...
Read More
Oct05

How to Create a Great Marketing Message

Messaging is one of the most important components of business marketing. A business creates brand awareness by communicating their story to the world and telling potential customers what the product or service can do for them. At the end of the day, businesses...
Read More
Sep21

What is SEO and Why Does My Business Need It?

For many, SEO is a mystery in the digital marketing world. The term is frequently thrown around, but never thoroughly explained. You get the gist of SEO, but still aren’t sure how to actually use it. You may be asking questions like, “Should I be...
Read More
Aug23

What is Brand Awareness and How Does It Help Grow Your Business?

You are exposed to thousands of brands every single day, whether you see or hear them, they are there. Do you find yourself using Spotify instead of Pandora? Or going to Target instead of Walmart? This is what brand awareness does for a company: it embeds...
Read More
Mar12

Leah from Kudzu Reveals How to Craft a Great Instagram Post

How to Craft a Great Instagram Post by Leah Middleton, Brand Manager at Kudzu Brands     Why Worry? When it comes to Instagram, crafting a great post is more important today than it was when Instagram’s app first became popular. Back in the...
Read More